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	<title>The Mobile Web Tablet&#187; Yahoo!</title>
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	<description>It's a phone! No, it's a PC! No, it's a... mobile web tablet!</description>
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		<title>Yahoo! Go Mobile soon in &gt;200 devices from Nokia, Sony Ericsson etc.</title>
		<link>http://www.mobilewebtablet.com/2007/11/01/yahoo-go-mobile-soon-in-200-devices-from-nokia-sony-ericsson-etc/</link>
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		<pubDate>Thu, 01 Nov 2007 19:02:17 +0000</pubDate>
		<dc:creator>Erik Starck</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Java]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Opera]]></category>
		<category><![CDATA[Telecom Market]]></category>
		<category><![CDATA[Yahoo!]]></category>

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		<description><![CDATA[<p>Spent the afternoon at the <a href="http://www.daytona.se/blogg/ds-sa-funkar-det">Daytona Session</a> here in Stockholm. A mini-conference focusing on the future of the internet. One of the speakers was <strong>Stefan Waldeck</strong> from Yahoo! Sweden. He talked about <em>mobile</em> (which by the way was a&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Spent the afternoon at the <a href="http://www.daytona.se/blogg/ds-sa-funkar-det">Daytona Session</a> here in Stockholm. A mini-conference focusing on the future of the internet. One of the speakers was <strong>Stefan Waldeck</strong> from Yahoo! Sweden. He talked about <em>mobile</em> (which by the way was a common theme amongst the speakers &#8211; seems that&#8217;s where the future of the web is) and mentioned that the <a href="http://mobile.yahoo.com/go">Yahoo! Go Mobile</a> client will soon be <del datetime="2007-11-01T21:14:23+00:00">preinstalled in</del> available for (?) more than 200 devices from all the five major device manufacturers.</p>
<p>Sounds like news to me. At least I&#8217;ve missed it.</p>
<p>I wonder what the deal is between Yahoo! and the manufacturers. A not too wild guess would be revenue sharing of ads shown in the application. Consequence: <strong>your next phone might be subsidized not only by the operator but also by Yahoo!</strong>. In other words, mobile advertising is coming and it will take the shape of value added applications in your phone.</p>
<p>Another example of this: Yahoo! is also the search engine that pays for you to use <a href="http://www.mobilewebtablet.com/?p=66">Opera Mini</a> (you didn&#8217;t think it was <em>really </em>free, did you?). Together with Yahoo! Go Mobile in 200 devices, Yahoo! can take a significant chunk out of that mobile revenue that Google wants with their as-of-yet-non-existing <a href="http://gigaom.com/2007/10/31/the-google-phone-the-story-so-far-some-launch-details-whats-next/">GPhone</a>. </p>
<p>Microsoft has been <a href="http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/50755EA6-A759-42FD-84ED-EBB5A060AF16.html">trying</a> to break in to the telecom market for years with Windows Mobile but they will most likely join the advertising war. They&#8217;re just a little late for the game. </p>
<p>Microsoft, <a href="http://mobhappy.com/blog1/2007/10/30/the-real-attraction-of-the-google-phone-is-the-brand-not-the-functionality/">Google Phone</a>, Yahoo! Go Mobile&#8230; looks like the future of the web really is in mobile.</p>
<p>Pictures from the event <a href="http://flickr.com/photos/erikstarck/sets/72157602826569853/">here</a>.</p>
<p><strong>Updated</strong>: <strong>Lotta Holmstr??m</strong> at Citizen Watch <a href="http://citizenmediawatch.com/index.php/2007/11/01/stefan-waldeck-on-yahoos-mobile-services/">also wrote </a>about the Yahoo! presentation:</p>
<blockquote><p>Yahoo! Go is a small java applet which lets the user access email, flickr, search and more. It will be in 200 cellphone models at the end of the year.</p></blockquote>
<p>What does &#8220;in&#8221; mean? Preinstalled or available for?</p>
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