Over on one of my other blogs, I wrote a piece about all the things Apple did “wrong” with the iPhone. They certainly broke a lot of the industry rules for doing things and it has paid off: they are now number one in the world based on value.
Some things they did “wrong”:
The name. You’re not supposed to give your phone a name. It’s supposed to be called a letter and a number. Yeah, the RAZR was cool, but that was it.
One device. You’re not supposed to have only one device. That’s madness! You should cover every possible segment of the market with various flavours of the same platform. In fact, you should use many platforms and OSes just to be “safe”.
Full post here.